Building Innovation Systems in Global Companies.

I work in innovation roles where ideas need to survive real organisations. My background is in design, but most of my career has been spent inside complex, regulated environments, helping teams turn ambiguous questions into work that leaders can actually decide on. I sit between creativity and execution, strategy and delivery, people and process. The work is rarely about coming up with ideas. It’s about shaping them, stress-testing them, and making them legible enough to move through an organisation without losing momentum. This site is a collection of roles and experiences that shaped how I work today.

I work on innovation and change topics that are uncertain, cross-functional, and hard to place neatly in existing structures. I help teams turn ambiguous questions into concrete initiatives, test assumptions early, and create enough clarity for work to move forward without waiting for perfect certainty. Much of the work happens between functions and levels of the organisation. I translate between creative, technical, and commercial perspectives so leadership can make informed trade-offs earlier, rather than later when options are already constrained. The goal is not speed for its own sake, but progress that is deliberate, aligned, and hard to quietly deprioritise.

Innovation is not about ideas. It's about getting to decisions.